Opening Remarks In modern fast-paced business world, staying ahead of the rivals is crucial. Market research has traditionally been a key approach for gaining a market edge, but the advent of AI technology has revolutionized this field. Tools driven by AI are transforming how companies gather, analyze, and act upon data about their competitors. By

Introduction In today’s rapidly changing corporate environment, staying ahead of the rivals is essential. Market research has always been a core approach for achieving a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are transforming how companies collect, process, and utilize dat

Overview Social media marketing has evolved significantly in the last few years, shaped by changes in technology, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to revolutionize social media marketing is capturing the attention of organizations an